Kule minyaka yangoku,iminqwazi ye-raffia-owake waba ngumsebenzi wezandla wesintu-baye bazuza udumo kwihlabathi njengophawu lwefashoni ezinzileyo kunye nobugcisa bobugcisa. Iifektri e-China, ngakumbi e-Shandong's Tancheng County, zikhokela kolu lwando lwehlabathi, urhwebo lwe-e-leveraging, ilifa lenkcubeko, kunye nezicwangciso ezintsha zentengiso zokubamba iimarike zaphesheya.
1. Ukusuka kwiiWorkshops zeNgingqi ukuya kwi-Global Exports
INqila yaseTancheng iguqule ishishini layo lomnqwazi we-raffia ukuba libe lishishini lokuthumela ngaphandle eliphumelelayo. I-Raffia Weaving Workshop, eyaziwa njengelifa lenkcubeko engabonakaliyo, ngoku ivelisa ngaphezu kwe-500 yoyilo kunye nokuthunyelwa kumazwe angaphandle kumazwe angama-30 +, ixhasa imisebenzi ye-10,000 yasekhaya. IShandong Maohong Import&Export Co., Ltd izibophelele ekwenzeni nasekuthumeleni ngaphandle iminqwazi yengca. Umzi-mveliso wayo we-Tancheng gaoda Hats Industry Factory uneminyaka engaphezu kwama-30 yamava ekwenzeni iminqwazi. Ijike iworkshop encinci esekwe ekhaya yaba ngumthengisi wamazwe ngamazwe, ukuthumela ngenqanawa eYurophu, eOstreliya eJapan, nakuMzantsi Korea.
https://www.maohonghat.com/
2. I-E-Commerce & Social Media: Ukuqhawula imida
Amaqonga edijithali abaluleke kakhulu ekudibaniseni iminqwazi ye-raffia yehlabathi. Iifektri zisebenzisa:
-I-e-commerce enqamleza imida: Abavelisi beminqwazi yeTancheng badwelisa iimveliso kwiAmazon, Ali Express, kunye neTikTok Shop, besenza imali kwiindlela ezifana “nefashoni yasehlotyeni ezinzileyo.”
-Impembelelo yemithombo yeendaba zentlalo: Iividiyo ezimfutshane ezibonisa inkqubo yokuluka zihamba zintsholongwane ku-Instagram naseXiaohongshu, ezinee-hashtag ezifana ne#RaffiaVibes ezitsala abaphembeleli befashoni.
3. Ukusebenzisana okuNtofontofo kunye nokuFaniswa kweMpawu
Ukuphakamisa iminqwazi ye-raffia ngaphaya kwemeko yorhwebo, iifektri zaseTshayina zisebenzisana neempawu zehlabathi:
-Intsebenziswano ekumgangatho ophezulu: Ikhuthazwe ngumnqwazi wodidi lwase-Italiya i-Borsalino, ezinye iindibano zocweyo ngoku zivelisa iminqwazi ye-raffia enoshicilelo olunemibhalo yoyilo, ejolise kwiimarike ezifumileyo.
4. Uzinzo njengendawo yokuthengisa
Ngokukhula kwemfuno yeemveliso ezilungele indalo, iifektri ze-raffia hat zigxininisa:
- Izinto zendalo: Ukuqaqambisa ingca yeraffia enokubola, engenakhemikhali.
- Imveliso yokuziphatha: Ukukhuthaza izenzo zorhwebo ezinobulungisa kunye nokuqeshwa kwasemaphandleni kumaphulo okuthengisa.
- Amanyathelo okuqala esetyhula: Ezinye iibrendi zibonelela “ngeenkqubo zokurisayikilisha iminqwazi,” ukuguqula iminqwazi emidala ibe yihombisi yasekhaya.
Ukusuka kwiilali zaseTancheng ukuya kwiindlela zeenqwelomoya zehlabathi, iminqwazi yeraffia ngumzekelo wendlela ubugcisa bemveli obunokuphumelela ngayo kwiimarike zangoku. Ngokudibanisa ilifa lemveli kunye ne-digital savvy kunye nozinzo, ezi mveliso azithengisi nje iminqwazi-zithumela ngaphandle iqhekeza lokuzingca ngenkcubeko.
Ixesha lokuposa: Aug-13-2025
